My Club

Great reasons to join

  • Amazing savings, handpicked for you

    We’ll send you regular emails packed with offers relevant to your stage and you’ll be the first to hear about our brilliant Baby & Toddler Events – when you can save even more on everyday essentials.

  • Win fabulous prizes

    Our lucky members have won cars, family holidays, cruises, pampering spa breaks, hampers, baby kit and lots more!

  • Expert baby advice for your stage

    Our experts include weaning guru Annabel Karmel and The Essential Parent Company – so when it comes to questions about caring for your little one, we’ve got you covered with relevant advice for the stage you’re at.

  • And there’s more!

    Delicious, healthy recipes from baby purées to family meals, the chance to enter our Baby and Toddler of the Month contests and lots of fun, informative features.